Instead of simply looking at tips and how-to’s when creating a website for your business, you should also take time to learn and understand the things you shouldn’t do. Below are some of most common mistakes that businesses can make when making their websites:
• You don’t update your website – remaining up-to-date is the best advice and basically what defines being online. Even the best web design is useless if your website is years old – no one wants to look at information months old, much less years old. Always make sure to update your website on a regular basis, a good example is to state accurately the stocks of the products you’re selling – and therefore, make the customer aware of which products are out of stock and which are not.
• You didn’t describe your products – SEO is a big part of ecommerce website design. SEO stands for Search Engine Optimization, which in simple terms means making your website rank high in the results page of a search engine – hopefully within the first few pages of a search. SEO is basically therefore, how you are supposed to attract customers who know nothing about your business to your website. And in order to optimize your website for search engines, the first step is to add descriptions to your products, because search engines cannot index your site based on images alone, and neither do people make searches with images usually so that it can create also a creative conceptualization.
• You’ve used the manufacturer’s descriptions – making descriptions for the products is therefore a must, but using the manufacturer’s descriptions for the products is exactly how you can do the previous point all wrong. Remember – product descriptions have to be unique in order to rank in the top ten hits of a search. What using manufacturer’s descriptions will actually do to you is the very opposite – since most stores will use these, the exact same content will be used, and search engines will flag this as content scraping and duplicate content. The end result of this is that your website will actually end up banned by the search engines.
• You didn’t add the product reviews – think about this in retrospect: what is the best advice given to customers who tend to shop online? To look at the reviews before buying any product. It should be clear then that products and websites which incorporate product reviews sell better than those which don’t.
• Your URLs don’t make sense – URLs (Universal Resource Locator/Uniform Resource Locator) are the specific addresses for your webpages. You yourself might have noticed that normally, these consist of utter gibberish – a collection of random letters, symbols and numbers which make no sense at all. This is all fine under normal circumstances, but having such URLs for a business is actually a no-no. You can edit URLs to make sense as long as they remain unique, therefore, try to incorporate keywords about your products in the URLs to score better chances of being picked by search engines, as well as to provide a better understanding to the customer of what you’re selling, and allow them to remember the links much better.