Market researchers or analysts are those who look in to markets to help a company to sell their products or services. In order to become a researcher you must have a good education and the right skills and knowledge to provide the necessary information to your clients. With hard work and determination, you can be on your way to becoming a market research analyst.
Getting an education
There are no specific educational requirements when it comes to becoming a market researcher and most often it varies. However, a bachelor’s degree is compulsory and one in the fields of marketing, economics, and mathematics and computer science will be good to major in. Unlike the limited requirements needed from private detective in Singapore, a market researcher would have to have a sound knowledge about every aspect of the market, products and services offered in order to serve their clients in the best capacity. Minors in psychology have been known to help understand consumer behaviors too.
You can decide whether you want to pursue further in to a master’s degree. Of course this would help you advance in your career exponentially and grant you higher positions in market research. A private detective on the other hand would not need postgraduate or higher education on this level. You can choose degrees from statistics, business administration, marketing and any field that interests you.
Get a certification of professional competency
Getting a certification is not compulsory however most market researchers and analysts get themselves certified in order to climb higher up the career ladder and be more hirable. When handing out your CV, of course you can stand out if you have a well recognized certification in your bag. Different countries offer different types of certifications but mainly the Professional Researcher Certification is world renowned and accepted in many countries. The basic criteria needed for this certification would be education, work experience of at least 3 years in marketing research and be a member of a professional organizational body.
Building analytical and communication skills
One of the most important skills that you need to have as a marketing researcher is your ability to understand information and data in large quantities. You need to analyze and understand data and most importantly have the communication skills to clearly and precisely present it to your clients relevantly. This will be the ultimate skill that will get you a good reputation as many clients who are impressed by presentation and articulation are more likely to recommend you to others.